A leading iGaming firm, Soft2Bet, recently appointed Alex Collyer as head of their commercial division. With extensive experience in engineering, sales, and business development, Alex is a seasoned professional ideally suited to spearhead Soft2Bet’s B2B endeavors. His expertise lies in optimizing operations and cultivating high-performing sales forces, aligning perfectly with Soft2Bet’s requirements as they venture into new territories.
Alex is eager to make an immediate impact, prioritizing expansion and inventive solutions. This dovetails seamlessly with Soft2Bet’s ambitions, particularly as they aim to establish a strong presence in burgeoning markets such as South America.
Both Alex and Soft2Bet’s Chief Commercial Officer, Martin Collins, express enthusiasm for this collaboration. Alex is thrilled to contribute to such a future-oriented organization, while Martin views Alex’s impressive history of success as a significant advantage for their growth plan.
Were excited to grow our business-to-business and market presence in 2024 with incredible new members joining our group. We’re eager to share what we’ve been developing!
Alex, Martin, and the remaining Soft2Bet staff will be present at ICE London in 2024 – stop by and greet us! Schedule a meeting with us or simply visit booth S6-210. We look forward to seeing you there!
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