A Premier sports wagering media conglomerate, Better Collective, has purchased Atemi Group for €44 million (roughly $51.7 million USD). This strategic move broadens Better Collective’s presence in sponsored content and social media marketing within the iGaming sector, domains where Atemi has cultivated a stellar standing.
This acquisition aligns with Better Collective’s ambition to become the preeminent sports betting partnership firm globally. Atemi’s proficiency in engaging new clientele, particularly via paid and social media avenues, renders them a prized addition.
Jesper Søgaard, Chief Executive Officer of Better Collective, lauded Atemi’s remarkable expansion and financial success since its inception in 2015. Atemi’s originator, Richard Skelhorn, conveyed enthusiasm about combining forces with Better Collective, convinced it will elevate the company to unprecedented levels.
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