Caesars Entertainment and SL Green Realty Corp are collaborating to introduce the renowned Caesars Rewards program to New York City. This alliance is a crucial component of their proposal to obtain a gaming permit for a planned Caesars Palace in Times Square.
The envisioned development seeks to revamp 1515 Broadway, a notable 54-story structure currently housing Viacom and the Minskoff Theatre, famous for presenting the celebrated Broadway production, The Lion King. To strengthen their application, Caesars and SL Green are underscoring their dedication to assisting local enterprises. They’ve established the “Coalition for a Better Times Square,” encouraging neighborhood businesses to unite with them in promoting the project. The coalition contends that a Caesars Palace in Times Square will rejuvenate the district and generate substantial financial advantages.
Tom Reeg, Chief Executive Officer of Caesars Entertainment, stressed the logical synergy of introducing Caesars Rewards, one of the globe’s largest and most triumphant loyalty programs, to a cosmopolitan metropolis like New York. He emphasized the company’s history of cultivating mutually advantageous partnerships with the cities and neighborhoods they support. By broadening their rewards program within New York, Caesars aspires to create high-quality employment opportunities and foster the expansion of small businesses.
The implementation of Caesars Rewards would enable participants to utilize points for gift certificates redeemable at diverse establishments across New York City, encompassing accommodations, entertainment destinations, dining establishments, and retail shops.
Jeffrey Garcia, proprietor of Mon Amour Coffee and Wine in the Bronx and head of the New York State Latino Restaurant, Bar & Lounge Association, is enthusiastic about the possible financial expansion that new gaming establishments could bring to his area. He views this as a chance to draw visitors and create commerce for the days ahead, which is particularly positive information for small, minority-owned enterprises like his and other association members throughout the city.
In separate wagering developments, Dreamscape Companies is prepared to fund improvements for the Rio Hotel and Casino in Las Vegas.
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