A prominent sports wagering media conglomerate, Better Collective, has designated Britt Boeskov as their Head of Strategy. Boeskov, possessing a breadth of knowledge from her tenure in numerous executive positions at Kindred Group, will assume a vital function in driving the company’s expansion plan.
Boeskov’s proficiency resides at the nexus of consumer engagement, product creation, and technological advancement – all pivotal domains for Better Collective’s sustained prosperity. Jesper Søgaard, Chief Executive Officer and Co-founder of Better Collective, conveyed his assurance in Boeskov’s capacity to contribute to the company’s ambitious objectives, emphasizing her profound comprehension of the sports wagering sector and her established history in spearheading digital evolution endeavors.
Boeskov echoed Søgaard’s zeal, expressing her eagerness to integrate with the company at such a critical juncture. She perceives the global outreach and continuous metamorphosis of the enterprise as stimulating prospects and is keen to utilize her capabilities to guarantee Better Collective’s enduring and sustainable expansion.
Enhanced Group’s focus centers around improving the sports wagering landscape for all participants, including enthusiasts and those placing bets. Their objective is to enhance the overall engagement, making it more enjoyable, open, and equitable.
admin