A gaming company, Betway, is shifting its affiliate marketing operations internally. This grants them greater authority over collaborations with promoters of their brand. This is a significant development in the internet gambling sector, as regulations are constantly in flux, and Betway aims to remain at the forefront.
The sector has experienced recent upheavals, with major players like PaddyPowerBetfair tightening their grip on affiliate practices. Certain companies have completely exited the affiliate arena, while others, such as Sky Betting and Gaming, have terminated their programs altogether.
Previously collaborating with an agency named Buffalo Partners, Betway is now managing all aspects independently through Betway Partners. They have already informed their existing collaborators about the transition, which is expected to be finalized by March 1, 2018.
Betway’s CEO, Anthony Werkman, emphasized that this strategic maneuver prioritizes the safeguarding of the company’s principles and adapting to the dynamic landscape of online gambling regulations.
We deeply appreciate our collaborators and are thrilled to continue collaborating with them to expand this already thriving sector of our enterprise in the coming years.
To achieve this effectively, we are dedicated to upholding the highest principles in every location we conduct business. This entails aligning even more closely with Betway’s core beliefs and operational methods, which will ultimately result in greater openness and responsibility for all parties involved. We will collaborate closely with regulatory bodies to ensure the establishment of a secure and equitable environment for all participants.
As part of this transformation, Betway will maintain its support for its branches in all regions as they transition towards managing their own operations.”
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