The renowned soccer organization, AS Roma, headquartered in Rome, Italy, has partnered with 678.com, an internet gaming platform, to expand the company’s visibility within Asia. This tactical collaboration grants 678.com sole privileges as the club’s authorized online gaming associate across the continent.
The agreement encompasses noticeable digital LED promotions for 678.com during AS Roma’s home games in Serie A, Italy’s premier professional soccer league. The team will also vigorously endorse 678.com through its extensive online platforms and social media networks, engaging its worldwide supporter base.
Jason Fong, Brand Director at 678.com, conveyed his excitement about the alliance, emphasizing the mutual principles and ambitions of both entities. He contends that AS Roma’s storied legacy and dedicated supporters will connect with 678.com’s intended demographic, driving the brand’s expansion in the Asian market.
This declaration follows another significant collaboration for AS Roma, having recently secured an agreement with Adidas to become the club’s official uniform provider commencing in the 2023-24 season.