The Scandinavian gaming company, Bethard, has partnered with Enteractive to transform their enrolled, non-funding players into active participants. They will also collaborate to revitalize dormant accounts using Enteractive’s customized strategy.
This alliance will see Enteractive’s transformation and retention solutions enhancing Bethard’s existing customer relationship management system. The emphasis is on re-engaging inactive players across both their .se and .com platforms.
In essence, Bethard, which operates under the oversight of the Swedish Gambling Authority (SGA), aims to reactivate those players who registered but never funded their accounts. Enteractive’s distinctive, player-focused communication method, which prioritizes individual dialogues with players in their native tongue, is viewed as crucial to achieving this objective.
Enteractive will utilize their (Re)Activation Cloud technological framework to connect with these players. This framework empowers representatives to engage in one-on-one discussions with players, fostering a sense of value and comprehension.
This individualized strategy boasts a demonstrated history of success in engaging inactive players, all while advocating for responsible gaming principles.
Bethards Chief Marketing Officer, Dr. Frank Heinänen, stressed their alliance with Enteractive, highlighting its focus on amplifying customer worth. They acknowledge that a tailored method resonates better with certain players, which is where Enteractive excels. By concentrating on those who value individual attention, they intend to elevate the long-term value of each player group.
John Foster, Enteractive’s B2B Sales Lead, conveyed enthusiasm about collaborating with Bethard, a brand recognized for its solid standing in the iGaming sector. He emphasized Bethards grasp of the unrealized potential within inactive player profiles and believes that Enteractive’s tools and proficiency in player re-engagement will be crucial for propelling revenue expansion.
This collaboration comes on the heels of Enteractive’s recent venture with Stake.com, further cementing their dedication to revitalizing dormant accounts. Their strategy, rooted in authentic individual dialogues, has produced remarkable outcomes. In the preceding year alone, they’ve participated in over 8.1 million player exchanges, generating substantial income for worldwide operators, encompassing industry giants like BVGroup.