Betsson.sport has formally debuted in the Italian market, collaborating with none other than soccer star Francesco Totti!
Rather than solely concentrating on major matches, they’re pursuing a distinctive approach – providing exclusive material and highlighting less-prominent sports. Imagine uncovering hidden treasures and gaining access behind the scenes.
Totti himself expresses immense enthusiasm for this collaboration, stating its core purpose is to share his love for athletics. He envisions Betsson.sport as a space where diverse sports organizations can unite and truly flourish.
This is where the “Betsson Sports Club” program comes into play. They’re encouraging teams of all tiers to participate, granting them a platform to enhance visibility and connect with fellow clubs.
It’s a significant move for Betsson, as they perceive Italy as a crucial market, and who better to join forces with than an icon like Totti?
His narrative and background truly resonated with us. We believe he is the ideal candidate to facilitate the expansion of Betsson Sport in this region and showcase our core values: ethical gaming, inclusivity, and an unadulterated love for the sport.”
Earlier this month, Ronnie Hartvig, Chief Commercial Officer at Betsson, stated, “Italy is emerging as a pivotal market for us, and we recognized that the moment was opportune to introduce our flagship brand, Betsson, in this territory.”
“Our current emphasis is on consolidating everything under the Betsson banner – it’s a logical progression. By merging this with our established presence in the Italian market, we aspire to become the preeminent sports betting brand in the nation.”