NeoGames is making its debut in the Brazilian market, securing a significant agreement with Intralot do Brasil for lottery and sports betting ventures. Intralot do Brasil manages the lottery operations of the Minas Gerais state.
NeoGames will provide Intralot do Brasil with all the necessary tools for online lottery and sports betting. Intralot do Brasil has a long-standing partnership with the Minas Gerais state lottery. This marks the first venture for NeoGames, which is publicly traded on the Nasdaq stock exchange. They are leveraging their newly acquired BtoBet division, a substantial purchase from Aspire Global.
The innovative digital system will be built upon the state’s existing lottery and digital Keno program. NeoGames will furnish Intralot do Brasil with their NeoSphere platform, a selection of unique instant electronic games, and a comprehensive suite of services.
“We are delighted to collaborate with the team at Intralot do Brasil to support the Loteria Mineira,” stated Moti Malul, the CEO of NeoGames.
Presenting our top-tier platform, all-encompassing player-focused services, and market-proven games, coupled with our cutting-edge online sports betting solution BtoBet, we are starting to highlight a key strategic benefit of our recent acquisition of Aspire Global.
By working together with NeoGames, we intend to deliver an exceptional online gaming experience for lottery and sports betting enthusiasts in Minas Gerais, slated for a launch in the early months of next year.
“We are enthusiastic to be a strong partner for Intralot do Brasil, aiding them in achieving ongoing success in Minas Gerais, while simultaneously supporting our short-term and long-term objectives in Brazil and throughout Latin America,” stated the CEO of NeoGames.
“As a leading force in the Brazilian lottery market, we are thrilled to join forces with NeoGames, aiming to provide a comprehensive digital program for our players, which will broaden and enhance our content and service offerings in Minas Gerais, venturing into new and exciting domains such as online instant games and online sports betting,” remarked Sergio Alvarenga, CEO and owner of Saga Consultoria and Intralot do Brasil.
“The new model and technology investment are also part of our expansion plans for new state and federal licenses. NeoGames is one of the most seasoned and innovative ilottery providers in the industry, and we believe this partnership will propel our lottery forward.”
This announcement arrives as Brazil prepares to regulate sports betting.
A fresh regulation for the gaming industry was unveiled last month.
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